Will Hackett
I’m Will, co-founder and CTO of flowstate (we’re hiring). Mostly software, AI and economics. Occasionally a minor inconvenience becomes an essay with sources.
Writing
2025
- Moore's Law for AI is officially dead
- Big teams, small team energy
- Search kind of sucks now
- How do you explain the £20M engineering spend?
- Fixing email spam with AI: When traditional filters aren't enough
- Pragmatic: Lessons from building (and winding down) an AI startup
- Analytics is fine, tracking is the problem
- AI everywhere is AI nowhere
- Escaping the AI cost trap
- Web 4.0: The Pragmatic Internet
- Berlin Airport reflections: on polymaths, ownership and execution
- How to Not Decrypt WhatsApp Web (But Still Win)
- Teaching AI to feel – the architecture of emotional intelligence
- Stop reinventing the wheel
- Know your Geebos
- Don't take the cloud call - focus on your startup
- Your website is pissing people off
- Invest in integrations, not the platforms
- How to actually get things built
- UK Pensions just aren't as good as Australian Superannuation
- Getting started today
- I think BunnyCDN is the first real European answer to Cloudflare
- The pitfalls of iCloud Mail - systematic failures and user hostility
- The cultural cost of a bad hire
- Tinfoil hat moment this evening, could Cloudflare be a NSA front?
- I think B2C is the best way to a successful B2B product
- Friday night code sessions - a lazy CleanShot X alternative
- It's 2025, and JIRA is still clunky