Will Hackett
Australian software engineer in London. Co-founder and CTO of Flowstate, putting human and AI labour on one ledger. I build products, cook, and drink far too much wine. Sometimes I write about AI. Sometimes I ski.
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2025
- How do you explain the £20M engineering spend? (external post, published on flowstate.inc)
- Fixing email spam with AI: When traditional filters aren't enough
- Pragmatic: Lessons from building (and winding down) an AI startup
- Analytics is fine, tracking is the problem
- AI everywhere is AI nowhere
- Escaping the AI cost trap
- Web 4.0: The Pragmatic Internet
- Berlin Airport reflections: on polymaths, ownership and execution
- How to Not Decrypt WhatsApp Web (But Still Win)
- Teaching AI to feel – the architecture of emotional intelligence
- Stop reinventing the wheel
- Know your Geebos
- Don't take the cloud call - focus on your startup
- Your website is pissing people off
- Invest in integrations, not the platforms