Will Hackett
Australian software engineer living in London. I build products, cook things and drink far too much wine. Sometimes I write about AI. Sometimes I ski. Co-founded flowstate to build the future of human and AI workforces.
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2025
- Analytics is fine, tracking is the problem
- AI everywhere is AI nowhere
- Escaping the AI cost trap
- Web 4.0: The Pragmatic Internet
- Berlin Airport reflections: on polymaths, ownership and execution
- How to Not Decrypt WhatsApp Web (But Still Win)
- Teaching AI to feel – the architecture of emotional intelligence
- Stop reinventing the wheel
- Know your Geebos
- Don't take the cloud call - focus on your startup
- Your website is pissing people off
- Invest in integrations, not the platforms
- How to actually get things built
- UK Pensions just aren't as good as Australian Superannuation
- Getting started today